Blogs

The psychology of the soft launch
By
Lauren Macpherson

When you go swimming, do you step tentatively into the shallow and or make a big splash diving into the deep end? These are the same choices you have when you launch a new product.

Papyr app: A post-launch post-mortem
By
Lauren Macpherson

What happens to a product once it’s been launched? Well Jorrit Keijzer, founder of the social reading app Papyr, is here to tell us. We look at what went well, what didn’t go so well and where he has changed things (or completely pivoted) with the latest release.